We Are Ready to Take Flight
As seniors reach to the skies and have their goals take off, I wanted to create a branding system that reflected this intimidating yet critical life stage.
To give invitees a chance to interact with their flight-related invitation, origami paper planes provided a symbolic innocence, and a chance for invitees to easily make something of their own.
Invitation with paper plane instructions
Paper Plane Installation
In their shared building, the design department is often overshadowed by other program’s installations and art work. It was time for their turn to be seen.
Careers, independence, self-discovery – all big and daunting, yet engaging. Similarly, to those out of the community, AU Design can appear intimidating – but is actually accessible.
Inspired by large-scale marketing installations, I created a marketing installation that gets in your face to let you know we’re here but welcome all.
Render to Reality
Small-scale test run feat. my closet.
With superglue, dental floss, and many paper planes, I constructed the full-scale installation in American University’s Katzen Rotunda – where the Design Show takes place.
Below is the full-scale installation.