I researched and designed this project in 3 weeks, during Intrepid Pursuits' Apprentice Program. Intrepid is part of Accenture Digital.
I researched via articles, app reviews, and a few user interviews, consistent feedback included the following about Pacifica. Users' favorite features include logging their moods with journaling, and "Thinking Trap" CBT activities.
However, users also stated that Pacifica currently has long and unstructured app flows, doesn't give users specific tasks, and has a demotivates users with its look and feel. I then looked into other prominent apps in the space: Moodnotes, Happify, Headspace, and Reflecty. While these all have great intentions, they direct users to one goal: happiness, and nothing else. Logging a mood often ranges from feeling “Really good!” to "Awful…" without any combination or flexibility. Even users said how it oversimplifies their emotions.
Happiness. Sadness. Anger/Disgust. Fear/Surprise.
It becomes complex in that humans can feel a mixture of all these emotions.
By having simple app flows, a unique user interaction, and an empathetic look and feel, Pacifica empowers users to show all sides of their emotions and actively understand their thoughts.
Concept: Humans are Emotional Blobs
For users to show rather than tell, I considered different kinds of animated emotions and gestural interaction. Iterations included emotive shapes, reflecting Disney’s Flour Sack concept, to tapping and swiping to relay feeling.
After logging their mood, users can enter a journal entry to dive deeper into how they feel.
Look and Feel
Trustworthy, approachable, and professional.
With research from interviews and therapist-written articles, no two therapist sessions will sound identical. It’s not the stereotypical chaise couch talk. How therapists speak depends on what the user needs and feels. Using natural language processing, Pacifica dictates verbiage that curates to the user.
Based on what the user logs into their journal, Pacifica responds with text that has analyzed user’s personality and needs. Displaying "How are you feeling?” every time a user opens the app, walks the line of the personality acting passive. Instead, the headers will be constantly living – changing over time, just like the users.
Kept Pacifica's main green, changing the tones to more calming hues. Other colors taken are assigned emotions.
Red: Anger. Blue: Sadness. Purple: Fear. Yellow: Joy.